About Cognitive Analytics

Cognitive analytics is a term used to describe how organizations apply analytics and cognitive computing technologies to help humans make smarter decisions.

Today the majority of data that organizations deal with is unstructured – emails, call recordings, CRM notes, customer surveys, social media, images, videos etc.Not only is most data unstructured, but this unstructured data is often where the unique insights can be found. 

Making sense of it—to make it available for business priorities, namely, for decision making—is beyond our human capacity to do so at scale.  So, by necessity, much of it has been ignored.

Cognitive analytics brings together a number of technologies such as natural language processing and machine learning to reveal context and find answers hidden in large volumes of structured and unstructured information. 

Insights that 

• Identify an issue or describe key aspects
• Surface key opportunities that competitors haven’t already taken advantage of
• Create a more complete picture that informs key decisions
• Provide the WHY that enables business people and analysts to understand the structured data