Introduction

The purpose of the Ipiphany™ Cognitive Analytics is to provide a powerful yet intuitive interface for mining business insights and exploring data. 

Ipiphany uniquely solves the problem of mining insights from structured and unstructured data using cognitive computing to help find and explain key insights using relevant narratives extracted from spoken and written human communication

Ipiphany analyses millions of data combinations in minutes, for unbiased answers, explanations and recommendations. Unlike manual data analysis, Ipiphany smart data discovery automatically finds and explains statistically significant key metric drivers that truly matter. 

Ipiphany works by

• Using cognitive computing to extract what people mean - not just what they say – by extracting relevant concepts and the relationships between them from written and spoken communication
• Automatically discovers and filters the most important patterns with respect to nominated business objectives from a combination of these concepts and structured data
• Linking the resulting patterns to the most relevant example narratives and summary aspects – so that business and domain experts can easily interpret and validate the resulting patterns to create insights that connect these patterns to the real world and drive effective business understanding, decisions and actions

The benefits of this approach are

• Higher-quality decisions and actions
• Faster cheaper generation of business insights
• Increased competitive advantage from discovery of high-value harder-to-find insights due to
• Increased data coverage (structured + unstructured)
• Automated exhaustive pattern discovery
• Ability to tap into knowledge and experience of business experts