The Ipiphany Cognitive Analytics Process

1. Import of structured and unstructured text

Structured data and unstructured verbatim text are imported in the same dataset.

2. Natural Language understanding used to extract relevant verbatim concepts and aspects

Natural language understanding is used to extract relevant verbatim aspects. Semantics and knowledge bases are used to extract higher level themes and concepts.

3. The most important patterns with respect to your business objective are identified

Data mining (Discover) is used to identify the patterns with the largest impact on your nominated target measure.

4. The most relevant verbatim aspects and examples are identified and linked

For every pattern the most relevant verbatim aspects are determined and these are linked to example verbatims for easy understanding and validation.